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South Central Ventures invested in AdScanner, a Croatian startup for TV ads analysis

Croatian AdScanner is one of the new startups that will continue to grow with the help of one of the most famous investors in the region, the South Central Ventures Fund. AdScanner joins ranks with other SCV portfolio companies such as Agrivi, Bulb Technologies, LittleDot and Sentinel.

AdScanner is a marketing technology startup that provides big data solutions for leading-edge TV business models. It has implemented a proprietary algorithm for automated video recognition, while developing its own Rapid Data Vectoring technology, collecting and integrating advanced TV audience data across a variety of TV platforms.

Founded in 2012, AdScanner is active in Croatia, Austria, Germany, Bulgaria and Serbia, but they intend to use the new investment to expand to other European Union countries.