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Infobip has raised over $200 million from private equity One Equity Partners in a deal which values the Croatian cloud communications firm at over $1 billion (thus became the first Croatian unicorn) and was its first external round of funding. Investment will help Infobip further expand in the United States through potential acquisitions.
One Equity Partners is a private equity firm focused on the industrial, healthcare, and technology sectors in North America and Europe. One Equity Partners has a long and proven track record of partnering with founders and shareholders of high-quality, high-growth global telecom and IT enterprise, where OEP applies its expertise to transformational acquisitions and organic growth investments for step-change expansions in technology capability, geographic reach, and market share. Since 2001, the firm has completed more than 180 transactions worldwide. OEP, founded in 2001, spun out of JP Morgan in 2015. The firm has offices in New York, Chicago, and Frankfurt.
Founded in 2006, Infobip provides technology in omnichannels marketing, allowing companies to communicate with customers through text messages or third-party apps such as WhatsApp. The company, currently profitable, generated €602 million in revenue last year, up 38% year over year.
It saw a 20% spike in SMS volumes in April compared to February, as businesses looked to reach customers through virtual communications during a global lockdown prompted by the COVID-19 pandemic. Today, Infobip is connected with over 600 operators worldwide and employs more than 1,800 people globally on six continents. It counts global firms Uber, Viber, WhatsApp and Unilever as customers.
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